Which Numbers Matter On Social Media?

Which Numbers Matter On Social Media?

Do you ever wonder What Numbers Matter On Social Media?

It is without question, that in current times social media is the forefront of marketing. I don’t think there are many that are unaware of that fact. You look at huge companies and brands worldwide, they are all over your social media. They are so involved in social media that you even get major brands getting involved in conversation and going back and forth with followers.

What Numbers Matter On Social Media

Which Numbers Matter On Social Media?

Knowing that social media is so important, we all make it a huge focus of our marketing. It’s apparent to me though that whilst people may have the sense to know to be on social media, they often don’t focus on growing the right numbers.

For example, it’s obvious that we want people to see what we put out. So if we focus on getting more views, friends and followers we’ll get where we’re trying to go right? Well, it’s kind of no.
Listen, let me explain a little better in this video below. Make sure to subscribe!

Which Numbers Matter On Social Media

As I explain in the video, focusing on just getting likes, friends and followers is not what is important.

What’s important is engaging the people you already have. Too often we see people in the race to 5000 Facebook friends. All we are doing is increasing the gap between the amount of engagement you have vs what you should have.

If you have 5000 Facebook friends, getting 5 likes for example is only 0.1% engagement. Which is awful!
Subsequently, 5 likes with 500 friends is 1% and for 50 it’s 10%.

If you’re not actively engaging the people you already have, what use are new friends going to be, especially if they too don’t engage with you.

I’m going to give you a look into my account, where you can see I have 800 friends.

What Numbers Matter On Social Media

Far less than many with thousands of friends on Facebook right?

What Numbers Matter On Social Media What Numbers Matter On Social Media

Above are some examples of my own posts. I’m able to get high percentages of engagement on my profile with a much smaller amount of friends than many who can’t get that engagement. What is my method? I only add people when i’ve engaged most of who I already have on board.

Which Numbers Matter On Social Media

Now of course likes/views aren’t the most important on social media. We must also consider the importance of comments and shares. Many would consider shares the most important but I believe comments are.

Shares are all good unless the people who are sharing them don’t have a following. When a sharer has no following it doesn’t have much affect on the amount of people who see it. Yes it may bring some new people through overall but in this post i’m focusing on engaging who you have already.

Comments however boost the page to your audience as well as the commenters. That extra comment is going to amp your post on the newsfeed again for your friends/followers as well as possibly show on the commenters feed for their friends too. It’s important to post engaging content that inspires people to comment and say their piece. That way more of your people are going to see it.

Just wanted to share a little insight with you as I know many people struggle with Facebook.

If you liked this post you’ll love this one:

How Deleting Everybody From Facebook Helped Me Make More Money

If this helped please share with your friends and if you would like a FREE course on building a business from what you’re passionate about, make sure to sign up below this post!

Esskimo

Esskimo

The Truth And Nothing Less- It’s Ess

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